Automated Webinar Replays – The 5 Biggest Mistakes Presenters Make on Their Automated Webinars

If you’re going to add automated webinar replays to your marketing plan, good choice. The increase in sales most see after adding a “rolling launch” to their sales funnel is phenomenal. That said, webinar presenters make some common mistakes, and if you can avoid them from the start you’ll be one step ahead.

1. The automated webinar replays are obviously not live. The whole point of automated webinar replays is to give your customer the feel of a live presentation – but without you having to be there. Using anything date-related, or using words like “this morning” or “this evening” and then playing the webinar at another date or time of day is one common mistake.

2. They don’t play up the scarcity factor. Your customers need to be warned that there will only be a limited number of seats open at the webinar, and that if they don’t get in, there may not be a replay. They also need to be urged to stay (via a pop-up window) if they try to leave once on the webinar, and warned that they may not be able to get back in.

3. They don’t use obvious calls to action. There need to be many visual calls to action – a buy now button, the sales page web address, etc. If you don’t tell your customer to buy… he won’t buy.

4. Not making the presentation feel interactive enough. Put a Question/Answer box on your webinar. You won’t need to be there to answer the questions – you can have them go directly to you or your customer service person’s inbox, and answer them shortly after. It still adds to the feeling of a live webinar, and a personal connection between you and the customer.

5. Using an unreliable host for automated webinar replays. Obviously, your automation needs to rely on a third party – not your personal home internet connection. And that third party needs to be reliable. A tried and true service used by professional online marketers is an absolute must. The last thing you need is for your webinar host service to crash and kick all your customers off the webinar!

Use these tips to create great automated webinar replays, and remember to pick a good hosting company to ensure your webinar plays when it should and stays online the whole way through. There’s no better time to add this technique to your marketing strategy – it’s easy and profitable.

How Do I Make A Relaxing Powerpoint Presentation?

Sometimes when you are convincing your new business plans or ideas to your clients, your methods of delivering your messages to your clients should be more permissive and less bragging. Your clients are basically human beings that sometimes their minds need to be stimulated by stimulating contents and pictures. This is how people are attracted to certain products which have these stimulating elements.

However, when your over-stimulate your clients as they can be easily drifted away from your speech deliverance. In the end, your client do not seem to get the whole business ideas that you have presented earlier resulting a total failure of getting good rapport from them. For example, using over-stimulating images can result improper attention at your slides especially when you put non-relevant images. It is better to use less-stimulating images like common pictures from Microsoft Clip Art based on proper keywords.

In this case, I have chosen a cartoon picture of a woman. Then, I modify the picture layout and colors. For simple slide layout, it is preferable to use plain white-colored background. In my point of view, a picture of a woman symbolizes subtle, gentleness, and tenderness which are commonly associated to relaxation. This does not mean you have to include woman in bikini – that is over the limit.

On the other hand, when you make a template of a relaxing and elegant Powerpoint presentations; you have to make use of the text box. Take advantage of this text boxes by changing its background colors. Use contrast colors to make it distinguishable than other objects in your slides. For better slide enhancement, please use the slide transition effect for the whole slides and “Ascend” entrance effects for the text boxes.

Negotiation Or an Argument in Disguise?

When conflict or confrontations occur in the workplace the solution is often sought through negotiation. Negotiation, it is thought, is a simple way to diffuse such difficulties and is easy to engage in. Unfortunately, because many people do not understand the underlying principles of negotiation, what actually happens is that the conflicting parities end up in ever increasing acrimonious arguments, rather than productive outcomes.

To constructively engage in negotiation means that both parties are willing to explore the issues and, by working together, come to a mutual agreement which is acceptable to both. But to do this requires that both sides understand the options and the consequences of the various choices.

If it appears that negotiation is going nowhere, the question that should be asked by both parties is “Are we engaged in negotiation, or merely argument?”

The difference between argument and negotiation is the willingness to resolve the issue. Arguments are putting our own opinion and there is often no willingness to listen to another point of view or even concede the value in their opinions. There is no willingness to concede on anything.

On the other hand, to negotiate means to listen to the other side of the conflict, to understand the basis from which they operate and to be willing to take action that will lead to resolving the issue.

When was the last time that you were involved in an argument? What was the outcome? Did you continue to forcefully put your point of view without any wish to listen to the other side? You may have the authority or power to force your point of view, and if so, you may have walked away with a win/lose result. But I bet the atmosphere was icy for some time. And if you were engaged in an argument where the other person forced this outcome, then remember how you felt, it is not pleasant to recall.

The problem with this outcome is that no-one likes to be a loser, and if you force your own preferred outcome so that you get everything you want, you will force the other party to be a loser. They are unlikely to forget the humiliation; and will inevitably carry resentment long term. Should they then get the upper hand, then watch out. This is not a long term solution and has no place in negotiations.

Unfortunately, another outcome of a bitter dispute is where neither party wins, when neither of them will shift their position nor be willing to look at other solutions that may help resolve the point at issue. If this continues then it’s almost all out war and no one wins anything, in fact it is the classic lose/lose situation and no-one is happy. Again, the willingness to work to resolve the issue is missing and the outcome can be devastating and have much wider implications.

So what about the ‘workable compromise’ ? Here, surely everyone wins? The trouble is that compromise is built on loss, both side of the problem have to loose something to achieve a compromise. And, no matter how the situation is resolved there may be a sense that they were forced into giving up something they did not want to. Compromise looks good on the surface, but resentment can be simmering underneath and when it breaks out it the person will be even more determined to force a win/lose result in their favour.

For instance the original point of contention may be that the employees want a $10 per day rise in wages. The employer offers $2 and they compromise on $6 per day. In this case although a compromise has been reached neither side is really happy. The employees feel that they were forced to accept less than they wanted, while the employer feels forced to give more than they think they can afford. Compromise? Yes, but at what cost.

The above results are often the outcome where argument is used rather than negotiation. Argument attacks the person, the individuals, or the organisation. Those who are acclaimed as “strong negotiators” are more often than not, determined arguers.

The real win/win result comes from a willingness to attack the problem rather than the opposition, and this requires collaboration to reach a consensus. Negotiation means a working together to create an outcome which is acceptable to all and sometimes this means looking at other options to resolve the dispute.

In the example above, if the parties worked together to achieve a collaborated outcome, the negotiated outcome could be that there would be no pay rise, but maybe a radical change of hours, increased bonuses and superannuation entitlements.

A successful negotiation is where both sides accept the result as a good deal for their party. An unwillingness to develop other solutions is not part of negotiations. And that of course is where arguments fail. Arguments mean that I have only one preferred solution: you accept my point of view and concede to my requests; and if you don’t there will be unpleasant consequences.

The skill in negotiation comes from positive communication that focuses on the problem, which is an outcome of cooperation; while argument opens up both parties to confrontation and unresolved conflict. While we will probably never be able to avoid conflicts or confrontation, if we learn the principles of negotiation we have a much better chance of reaching a cooperative outcome and positive results for both sides.