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Often, when it comes to choosing birthday presents for our friends and family members, it can be tempting to select something which is seasonal according to the time of year that they were born. We might, for example, select a warm item of clothing for a winter birthday or a strappy little number for a summer one. The only problem with this, of course, is that we have invested our money in something which will only get seasonal use.

If clothes or accessories are what you have in mind to buy for female loved ones for their birthdays, then choosing something with year-round appeal is a much better idea, both from the perspective of the giver and the receiver, especially as your friend or relative will almost certainly want to keep on using your fabulous gift rather than tucking it away in a closet or drawer. If you can select a present whose use will not only extend throughout all four seasons but be ideal in between seasons too, and never go out of fashion, then so much the better.

Most clothes are inevitably going to raise the issue of fashion. Even if you buy an item which could easily transition from one season into another in terms of weather and temperature, the chances are it will not transition as well with respect to fashion seasons and your gift may not just find its way into the back of the closet for a few months, but perhaps indefinitely.

Accessories, provided that they are not selected in single colors which are highly seasonal, typically make for much more usable and long-serving birthday gifts for lady friends, and fabulous hand painted silk scarves and hand dyed shawls represent some of the very best choices. Their huge range of versatility means that they can be worn in numerous different ways, around various parts of the body, with just about any outfit imaginable and even to decorate other accessories such as hats and purses. Not only this, but the amazing ability to adjust to body temperature of the 100% pure fabric from which these handmade silk scarves and shawls are produced means that they can literally be worn at any time of the year.

Hand painted silk scarves and shawls are each individually designed and produced by talented and creative artists so that no two designs are ever the same. The themes of the designs vary enormously, but what they all have in common is that they are absolutely timeless. There is no danger, therefore, that whichever women’s scarf or shawl you choose for your loved one will go out of fashion. Because these wearable works of art incorporate a whole range of intense colors too, rather than just a single shade, they will not become outdated as seasonal colors change, but will continue to delight their owners throughout the year and from year to year.

So, next time you are trying to find the perfect present for a lady in your life, treat her to a timeless gift that will never go out of style and will make her look like the elegant and sophisticated woman she is.

If you’re going to add automated webinar replays to your marketing plan, good choice. The increase in sales most see after adding a “rolling launch” to their sales funnel is phenomenal. That said, webinar presenters make some common mistakes, and if you can avoid them from the start you’ll be one step ahead.

1. The automated webinar replays are obviously not live. The whole point of automated webinar replays is to give your customer the feel of a live presentation – but without you having to be there. Using anything date-related, or using words like “this morning” or “this evening” and then playing the webinar at another date or time of day is one common mistake.

2. They don’t play up the scarcity factor. Your customers need to be warned that there will only be a limited number of seats open at the webinar, and that if they don’t get in, there may not be a replay. They also need to be urged to stay (via a pop-up window) if they try to leave once on the webinar, and warned that they may not be able to get back in.

3. They don’t use obvious calls to action. There need to be many visual calls to action – a buy now button, the sales page web address, etc. If you don’t tell your customer to buy… he won’t buy.

4. Not making the presentation feel interactive enough. Put a Question/Answer box on your webinar. You won’t need to be there to answer the questions – you can have them go directly to you or your customer service person’s inbox, and answer them shortly after. It still adds to the feeling of a live webinar, and a personal connection between you and the customer.

5. Using an unreliable host for automated webinar replays. Obviously, your automation needs to rely on a third party – not your personal home internet connection. And that third party needs to be reliable. A tried and true service used by professional online marketers is an absolute must. The last thing you need is for your webinar host service to crash and kick all your customers off the webinar!

Use these tips to create great automated webinar replays, and remember to pick a good hosting company to ensure your webinar plays when it should and stays online the whole way through. There’s no better time to add this technique to your marketing strategy – it’s easy and profitable.